30 YEAR OF TRADITION, COOPERATION AND QUALITY

On the occasion of the jubilee, the CEO of the company, Albin Škalič, presented and revealed the essence of their decades-long success. What makes them strong – is it their special attitude towards wood, a natural raw material that demands immense attunement with its qualities, or is it the Murales employees who are co-workers in the true sense of the word? At Murales, we can say with certainty that the answer is: both.

The vision of Murales has always been, and continues to be, clear – to pursue the highest quality of its products, which is achieved through good collaboration among the employees.

Murales
What is Murales? How would you describe the essence of Murales in a few words?

Albin Škalič
Murales is one of the leading manufacturers of solid wood furniture in Slovenia and Central Europe. Our company's products are made of pure solid wood. A solid chair must of course be made of solid wood, which ensures that the finished product is sustainable. Our slogan is thus more than justified: A Murales chair is more than a solid chair.

Murales
If Murales were a person, how would you describe it in five words?

Albin Škalič
Murales is a solid, sustainable company, embedded in the local environment. Our raw material, our wood, comes from our local environment. This means no unnecessary transport that is burdensome to the environment. Chair manufacturing is a very intensive industry that involves more than working on CNC machines. There are a lot of hands involved in the manufacturing process that need to do their work – from cutting, grinding, varnishing and packaging to other manual work. Wood is a natural material, so our work must follow this mentality. Each element is natural and therefore different, some might say unique. Therefore, I would describe Murales as a sustainable, conscientious, reliable and strong company that creates quality products with an ear for the environment in which it operates.

Murales
You have emphasised on many occasions that your products originate in nature. Could you say that your products represent “nature” in our homes or offices?

Albin Škalič
The wood we use to make our chairs is dry, naturally and artificially dried, i.e. it is a process that allows the wood to become sustainably solid. We bring the wood we cut into our own sawmill. Then we try to dry it with air to the maximum or dry it naturally, and finally, with artificial drying. Natural drying of wood can last from half a year and up to two years. The material needs time, since it is the only way the wood can “settle down” and become significantly less “restless”. Nature simply needs to be given time and be allowed to do its own work.

Murales
What makes Murales products particularly special?

Albin Škalič
Our products are characterised by this very durability, which is obtained through the process of preparation and treatment of wood. I should also mention that when choosing the type of wood, we most often choose BEECH, OAK and sometimes ASH. What distinguishes us most is the five-year warranty that we give for the structural strength of our products. With the quality and recognition that we have been able to build over the years, we can now compete on the domestic market as well as on foreign and global markets.

Murales
What is Murales’s vision for the future, e.g. for the next 5–10 years?

Albin Škalič
Our mind-set is geared towards becoming even better than we are today. In order to achieve this, we will need to continue to invest heavily in equipment, new products, new chair models, new knowledge and innovations.

Murales
How do you know which product is the one that will be a hit with your customers?

Albin Škalič
We are constantly creating and working. Four to five new chair models are annually designed for the market, two to three of which are then sold successfully. We never know, of course, how the market will react, how the product will be received. We are constantly on the lookout for trends and innovations abroad. Indeed, the presence of our products under our own brand in the market is what points us to the future. We must also highlight the importance of our tradition and reliability in dealing with customers and clients, which contribute significantly to the successful sale of our products.

Murales
The domestic public sees Murales as the producer of quality chairs, tables, dining sets and other home accessories that represent a link between tradition, timeless classics and, above all, sustainability. Is that true?

Albin Škalič
Yes. The main guideline of our work is that quality, durability, and design come first. We have been building this for years, for decades, and it is also what our customers value, seek and want today. That is Murales.

Murales
Something that is noticeable in Murales products is the sophistication in the workmanship and detail. It can be seen and felt that a lot of manual work, skills, knowledge and effort are put into the product.

Albin Škalič
Of course, our entire work is intensive and requires a lot of knowledge, manual skills, patience and a touch for working with wood. Through years and decades of hard and diligent work, our employees have acquired all this knowledge and have refined it to the fullest. Without our employees there would be no Murales, they are the soul of the company and it is them we owe thanks to for the everyday effort they put into their work. Our cooperation is what makes us what we are. In the work we do, good collaboration is crucial, because only through joint efforts can we create a good finished product. Co-workers deal with challenges by joining their forces and knowledge. We all know our responsibilities well, we know exactly what we are good at and where a co-worker can help us. We encourage cooperation and we want cooperation in the future as well.

Murales
What would you like to highlight on this year's 30th anniversary?

Albin Škalič
Yes, we are celebrating the 30th anniversary of our Murales this year. We have reached adulthood, our confident years. We want to get better in the future. We are good today, but we want to be the best. We are proud of our customers and employees and we dare to say that we can always find room for new technological processes, know-how, and new solid wood products. In the future, we will continue to strengthen our presence in foreign markets and continue to play an important role in the domestic, Slovenian market with our Murales brand.

We want excellent partners for whom we will continue to produce the best we can and what a demanding global market expects from us. Our priorities are global. Today, our products are present in Austria, Germany, the countries of Northern Europe and the United States of America. We possess decades of knowledge, technology and quality, and this is also our primary focus for the future. We are proud of our products, our results, but in no way will we rest on our laurels – on the contrary, we will continue to prove ourselves, grow and develop in the future. This is our path and vision for the future of Murales.